!80 will work on global branding for FFI as well as a worldwide digital campaign. FFI was founded in South Africa in 1903 and numbers Judi Dench, Stephen Fry and veteran British naturalist David Attenborough among its supporters.
Chris Greenwood, Director of Communications at FFI director of communications Chris Greenwood says: “FFI are extremely excited to be working with 180 Amsterdam on this project. This is an important moment for us as a brand as we embrace the opportunities of the digital world to meet our mission of conserving threatened species and ecosystems worldwide.”
Kevin Dundas, CEO of 180 Amsterdam CEO Kevin Dundas says: “We hope that our work for the FFI challenges conservation conventions with a relevant new voice that resonates with all its stakeholders.”
FFI operates from Sydney, Washington, Singapore and Cambridge and London in the UK. Its work includes protecting gorillas in Africa, orangutans in South East Asia, marine reserves off the East and West African coasts and elsewhere, tigers in Sumatra, snow leopards in Central Asia and trees all over the place.