Twofifteenmccann enlists David Fincher team for Halo 4 blockbuster video game launch

We don’t usually do video games (if we did we wouldn’t have time to write about anything else) but the new Xbox Halo 4 seems to be even more of a blockbuster than all the other blockbusters in an industry defined by same.

The launch trailer called Scanned comes from twofifteenmccann in San Francisco which describes itself as a ‘media agnostic’ agency and seems to specialise in tech clients. It was produced by Fight Club director David Fincher and directed by the visual effects man, Tim Miller, on another of his films The Girl With The Dragon Tattoo. The production company was HSI.

So what’s it all about (for us non-gamers)?

In Scanned Master Chief’s mind is violated by a powerful new enemy, who discovers both Chief’s strengths and weaknesses. Shedding light on the rich, but for the most part, unknown back story of John-117: from his early childhood and involuntary recruitment into the Spartan program, through his physical augmentation and the first time he donned his iconic armor, to an intense battle scene that features the newest enemies to the Halo Universe.

Got that? Here’s twofifteen’s CCO Scott Duchon: “We were excited to reveal some of the moments in Master Chief’s life that helped define the person under the armor. At the same time, it was a great way to show the power of the enemy that Master Chief will have to contend with.”

Anyway, it’s pretty scary.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.