Prize-winning Sydney outfit The Monkeys (formerly Three Drunk Monkeys) has produced this ‘Reverse Robberies’ campaign for Oak Milk, featuring, strangely enough, reverse robberies. Oak Milk holds up stores to put product in.
And, for once, the online campaign to go with it actually adds something – you can nominate stores to be ‘reverse-robbed’ by Oak (flavoured) Milk.
Delinquency seems the order of the day in the milk market, in the UK we have Wieden+Kennedy’s thuggish cats with thumbs for Cravendale. Much more of this and milk will be joining other popular tipples after the 9pm watershed (assuming such exists in Australia).