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All Microsoft is saying is that this launch ad for its new Surface iPad rival is directed by John Chu (presumably he wouldn’t do it without a credit). And that it’s nothing to do with Crispin Porter which is supposed to be handling the imminent and humungous Windows 8 launch. Nor any other agency apparently.
Bit unsporting, but there you go.
Well it’s OK. Can’t really see an idea there but I can’t with the latest Apple stuff, apart from the much-derided ‘Genius’ campaign.
Surface’s USP is supposed to be the keyboard in the cover which means you can use it more like a laptop. Then again maybe it is a laptop in disguise.
Oddly it doesn’t come will a full suite of Windows 8, just some of it. Which would annoy you a bit if you’d spent £500 and wanted it to be your work computer. But maybe if it had full Windows 8 that would annoy PC manufacturers who want to offer it on their laptops.
So confusing this tech lark.
