HP Sauce (Houses of Parliament sauce as it used to be) is one of the hardy perennials of British life, as is its agency M&C Saatchi.
And this new campaign, the brand’s first TV effort for five years, is very M&C Saatchi.
But it’s the tabloid kind of thing M&C probably does best. I wonder what Paul Arden, the late creative director of Saatchi & Saatchi in its pomp, would have made of it? Paul was most definitely not a footie and bacon sarnie kind of guy.