LG in surprise lift attack for new IPS monitors

You can’t go anywhere these days without appearing unwittingly in an ad (crowd-sourcing I believe they call it).

We don’t actually know if the people in this online film for LG IPS monitors (LG claims the screens produce a colour impression identical to the original image, new apparently) knew what awaited them when they stepped into the lift. As it might have been a heart attack at worst or soggy clothing maybe they did.

But it makes the point. The agency was SuperHeroes in Amsterdam and it was directed by Jasper Bazuin for Filmwinkel.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.