LG in surprise lift attack for new IPS monitors

You can’t go anywhere these days without appearing unwittingly in an ad (crowd-sourcing I believe they call it).

We don’t actually know if the people in this online film for LG IPS monitors (LG claims the screens produce a colour impression identical to the original image, new apparently) knew what awaited them when they stepped into the lift. As it might have been a heart attack at worst or soggy clothing maybe they did.

But it makes the point. The agency was SuperHeroes in Amsterdam and it was directed by Jasper Bazuin for Filmwinkel.