Has Apple regained its ad mojo with new iPad Mini?

Everybody seems to be moaning about the high price of the new iPad Mini (£269 and up in the UK) but it’ll probably still sell by the bucketload.

Apple’s advertising from TBWA/Media Arts Lab has incurred a right old roasting recently because of its departure from the old ways with its ‘Genius’ campaign.

So it’s gone back to the old ways with this new ad for the Mini.

A useful way to use up 30 seconds you might agree.

Mind you, it’s probably only a matter of time before people complain that it’s not a real piano.

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