Garry Lace agency Beta may be on the market

Beta, the agency set up by former Lowe boss Garry Lace (left) and RKCR/Y&R founder Robert Campbell is said to be looking for a buyer. Other gossips says that Lace has departed the agency.

Lace, who’s had a colourful London career, was unreachable ‘at a meeting’ when we called the agency earlier. As one of the bosses of WPP agency Grey he left in mysterious circumstances and was then said to have tried to entice Tesco from Lowe, the start of a process that led to Sir Frank Lowe exiting with the business and starting The Red Brick Road.

Beta was formed by Lace and Campbell three years ago and seemed to get off to a reasonable start, winning the Thomas Cook account, among others. But its most high profile campaign for Cook featuring Louise and Jamie Redknapp was widely ridiculed for its cheesiness and the account left shortly afterwards for Euro RSCG.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.