Five Go To Rehab on London’s Victoria Station

Passing through London’s busy Victoria Station isn’t as straightforward as it used to be, the wide concourse proving irresistible to marketers.

Last week we had Heineken and Wieden+Kennedy Amsterdam inviting punters to take a James Bond test to plug the association with the new Skyfall film and earlier this month we had UK broadcaster Gold installing a brass band to promote the 30th anniversary of The Comic Strip troupe and their 41st show Five Go to Rehab. The first, and maybe the funniest, was Five Go Mad in Dorset way back in 1982.

The agency was INITIALS Marketing.

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About Angie Dean