Apple loses the plot with new TBWA iPod ad

Here’s the new ad from TBWA’s Media Arts Lab for the latest iPod Touch.

We haven’t seen one of these in a long time as the mighty Apple seemed to have forgotten about the iPod, even though it was the product that lifted it out of computers and into the stratosphere of iPhones and iPads.

It’s only thirty seconds, which is a nano-second in advertising these days.

But what on earth’s it trying to say?

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