Interpublic’s Deutsch agency, the US arm of Lowe these days, seems to be on an upward curve.
Deutsch New York has just hired Matt McKay (pictured), a creative director at JWT New York as a senior VP and group creative director while its Los Angeles office has recognised the considerable contribution made by production boss Vic Palumbo by making him a partner in the agency.
In previous lives McKay created the award-winning ‘Two Guys’ campaign for Sonic Drive-In and also worked on the ‘What Happens Here Stays Here’ campaign for Las Vegas (in pre-Prince Harry days). At JWT New York he led creative on Stride Gum, Trident, and Halls cough drops. Prior to JWT, he held posts at Merkley and Partners, R&R Partners in Las Vegas, and Barkley in Kansas City.
Palumbo (left) held top production jobs at Fallon and Wieden+Kennedy before joining Deutsch in 2009. He won an Emmy award for Nike’s ‘Move’ commercial in 2002. Production bosses, once known as heads of TV and then derided for being frustrated film producers, are now increasingly important as creative agencies try to expand their footprint from ads to online films and branded entertainment.