Here’s Apple and TBWA’s kick back at Samsung

No more ‘geniuses’ you’ll note, back to the old Apple product demo.

Well it’s OK but it hardly pushes the boundaries of anything.

Is Apple’s advertising through TBWA/Media Arts Lab as good as it’s cracked up to be (the misbegotten genius campaign aside)? The product/logo could hardly be bigger could it? That’s the way to keep a client.

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