One of the most eagerly-awaited ads of the year is Heineken and Wieden+Kennedy Amsterdam’s effort for the new James Bond Skyfall film which comes out soon. Heineken is the film’s main sponsor and has (allegedly) replaced martinis and champagne as Bond’s favoured tipple. The ad and attendant online campaign ‘Crack the Case’ (geddit?) breaks on September 20.
Here’s Bond girl Berenice Marlohe in a teaser, more for the ‘personalised’ online stuff than the commercial.
So not much of a clue then. It’ll be interesting to see just how prominent Bond actor Daniel Craig is in the ad when we see it. He’s already signalled his disquiet with all this sponsorship business. Will Daniel prove a true trouper for his producers and Heineken or just glower in the background for a few seconds?