Google+ and AKQA create Google Creative Sandbox

Google has launched another wheeze to make friends with the ad industry, Google Creative Sandbox which invites agencies to share their digital campaigns.

Sandbox was developed by AKQA for Google+ and is, you have to admit, a clever idea. There will still be those muttering into their coffee that Google wants to take over the business of creating ads as well as displaying them one of these days, but there you go.

Here’s one of the first mini case studies on it, also by AKQA, for not-for-profit outfit Pencils of Promise.

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