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Everything Everywhere becomes EE for 4G launch

And, er, that’s it.

This branding lark makes fools of us all from time to time (Everything Everywhere made owners France Telecom and Deutsche Telekom look rather foolish, especially as they kept the Orange and T-Mobile brands).

What else is there to say? EE will be the first network to have 4G, supposedly between ten and 100 times faster than 3G. And you’ll be able to get it with the Lumia 920 or Apple iPhone 5, which may be unveiled tomorrow.

And here’s a logo.

Isn’t the mobile industry boring?

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