Durex launches its own kind of airline safety film

Next time the cabin staff show you the safety equipment pay attention at the back!

Some such thought seems to have been in the mind of Durex Poland and its agency (Euro RSCG? Havas Polska?) for this possibly crowd-sourced film.

We know birth control is supposed to be a serious issue but condoms are funny aren’t they? Marginally easier to handle than airline safety jackets though – marginally.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.