Does new agency Blue Hive need more than a product demo to boost Ford’s pricey B-Max?

The new Ford B-Max has big 1.5m sliding doors and WPP Ford agency Blue Hive (does this mean Team Detroit is no more?) has hired James Bond director Martin Campbell to dramatise this function.

Jolly useful no doubt if you’re trying to load your B-Max with kids, dogs and large pieces of antique furniture (or all three). But is it enough to sell a car costing £19,000 in the UK if you have all the bells and whistles? You could have an Audi or BMW for that and leave the furniture at home.

Ford lost £1bn in Europe last year. Does Blue Hive need to be a touch more ambitious?

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