Research giant Nielsen has pronounced that BT’s ‘Hola’ ad from AMV/BBDO featuring a bevy of Spanish lovelies using its services to connect with their boyfriends was the ‘most memorable’ UK Olympic ad.
Yet it has absolutely fuck all to do with the Olympics, as you can see here.
BT was a minor Olympics sponsor but, er, that’s it.
Does this finding prove what we’ve always suspected? That researchers are muppets?
You can see the rest of Nielsen’s findings here and, in truth, they aren’t a very inspiring bunch of ads.
But should trade papers, Campaign isn’t the only one, dutifully report such meaningless vapourings from PR departments at face value?