Adidas and 180LA tread Nike’s turf for new D Rose 3

Derrick Rose is the D in Adidas’s new basketball-inpired shoe D Rose 3 but unfortunately the star point guard for the Chicago Bulls was struck down by a serious knee injury at the age of 23 (he’s recovering it seems).

Agency I80LA has neatly turned Derrick’s misfortune (and a potential problem for Adidas and its new shoe) into this compelling ad showing America grinding to a halt as fans realise he’s injured.

It’s all rather redolent of Wieden+Kennedy’s work for Nike, which majors on drama, and none the worse for that.

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