John Lewis is best-known for its Christmas extravaganzas via Adam & Eve but it does an ad half-way through the year as well and this one from Adam & Eve/DDB (or whatever it’s called now) had a load of banana skins waiting for it.
Not least the impression at large that Omnicom had paid a maximum of £60m to buy the agency and merge it with DDB London, for one account – John Lewis.
Add to that the fact that JL hasn’t really anything different to say, apart from that it’s ‘never knowingly undersold’ and it’s been going for 125 years, and it should have been a recipe for disaster.
Actually it’s quite charming. Interesting that it uses (late and great) INXS Aussie rocker Michael Hutchence’s ‘Never Tear Us Apart’ as the tune in a cover by Paloma Faith.
And that’s very nice too. But Michael Hutchence? John Lewis?