A bit of James Bond goes a long way for Heineken and Wieden+Kennedy Amsterdam

Well here it is, the ad (or one of them) for the new James Bond Skyfall film from Wieden+Kennedy Amsterdam featuring his Bondness himself Daniel Craig.

And it’s all quick cutting (out-takes from the other ‘Open Your World’ ads by the looks of it) and one take, at the most, from Dan.

Is it any good? It does the job without too much embarrassment.

Actually all this Bond stuff is tedious. There hasn’t been a decent Bond film since Goldfinger way back and, even then, the first half an hour was good and the rest of it crash-bang-wallop-men-in-white-coats-trying-to-blow-up-the-world tosh.

Bring back Eva Green I say.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.