Wieden+Kennedy makes its case for Velveeta in the ad agency Kraft wars

Kraft is running its very own agency of the year competition at the moment, wheeling in adland’s finest to work on its baffling array of brands with a view (among other things) to reviving some of the flagging or forgotten ones.

Not being familiar with Velveeta Shells & Cheese (a different shaped version of its Mac & Cheese by the looks of it) I can’t tell you if it’s flagging, forgotten or thriving.

But it’s got Wieden+Kennedy Portland on the case, which isn’t a bad start.

Well, you can see what they’re driving at – ‘Eat Like That Guy You Know’ it’s called – but it lacks a bit of magic.

Droga5 looks like it’s still winning the Kraft wars.