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Kraft is running its very own agency of the year competition at the moment, wheeling in adland’s finest to work on its baffling array of brands with a view (among other things) to reviving some of the flagging or forgotten ones.
Not being familiar with Velveeta Shells & Cheese (a different shaped version of its Mac & Cheese by the looks of it) I can’t tell you if it’s flagging, forgotten or thriving.
But it’s got Wieden+Kennedy Portland on the case, which isn’t a bad start.
Well, you can see what they’re driving at – ‘Eat Like That Guy You Know’ it’s called – but it lacks a bit of magic.
Droga5 looks like it’s still winning the Kraft wars.
