ID Comms

Robert LePlae takes new top role at Arnold

Everybody else in marcoms land may be opening their wallets (or taking a look and then putting it back in their pockets in the case of Publicis Groupe with Interpublic) but Havas boss David Jones has decided that hiring rather than buying people is the thing to do.

Now he’s hired former McCann exec Robert LePlae (pictured), a victim of McCann Worldgroup boss Nick Brien’s ever-revolving door, and brought him in to boost Havas’s second network Arnold.

LePlae, who was boss of McCann’s US and Canadian offices, will take up the new post of global president of Arnold, based in Boston and New York, where he will report to another multi-tasker Andrew Benett, who is both global CEO of Arnold and chief strategy officer of Havas Creative. He spent most of his career at Omnicom West Coast agency TBWA/Chiat Day.

Arnold, which has hired a raft of digital execs recently, has also opened offices in Moscow, Prague, Lisbon and Melbourne. Its international clients include Reckitt Benckiser, Jack Daniel’s, Dell and Volvo.

CEO Jones says: “Arnold has experienced amazing growth over the last two years in addition to creating a first-class digital capability and opening in new markets. Adding Robert will further strengthen the leadership in preparation for the next phase of growth.”

Perhaps Jones, who is in the process of rebranding his biggest agency group Euro RSCG as Havas Advertising (or maybe Havas Creative, who knows?) might dream up another name for the dull-sounding Arnold.

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Andrew Benett arnold david jones havas mccann Nick Brien Robert LePlae tbwa/chiat day

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