Less Martin Clunes means more for Churchill insurance – why can’t anyone in this market produce an ad that doesn’t drive you up the wall?

Here’s the new WCRS ad for Churchill insurance featuring actor Martin Clunes and that annoying bloody animatronic dog. It’s less irritating than its predecessors because Clunes, who we all used to like for his role in Men Behaving Badly and some women seem to like for his later incarnation in Doc Martin, only appears near the end.

And here’s one of the older ones. What did Clunes or his agent think he was doing? I’m sure he was paid a lot but it’s surely destroyed his reputation as a serious actorr..

I know insurance is a distress purchase but this is getting ridiculous.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.