Less is more for Southern Comfort and new agency Wieden+Kennedy New York

Here’s Wieden+Kennedy New York’s debut ad for Brown-Forman’s Southern Comfort, ‘Whatever’s Comfortable.’ No voiceover, just a middle-aged guy on a beach with a dog, a few admiring babes, some nice music and a bottle of you know what.

Brilliant. But why on earth do you need to sign in to verify your age to watch it on YouTube? Prohibition beckons.

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    Interesting!!!! But The end and tag like Old Spice.