Kia’s hamsters turn to the opera for new Soul

Kia’s hamsters are the US version of Comparethemarket’s meerkats I guess and the inventive rodents are back in this David & Goliath campaign for Kia’s Soul MPV.

90 per cent of US car ads (the Super Bowl ones anyway) seem to feature dogs these days so credit to David & Goliath for the miraculous longevity of its hamsters.

Even our friend George Parker likes this one.

The copywriter was Greg Buri and the art director Basil Cowieson. It was directed by Carl Erik Rinsch for happening production company MJZ.

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