Jessica Ennis strikes gold for Adidas too

So take that Nike!

For once Nike won’t be able to steal Adidas’s thunder as the UK’s new Olympics sweetheart Jessica Ennis, winner of the heptathlon gold medal in brilliant style, is well and truly signed up by Addi Dassler’s old company, one of the first-tier Olympic sponsors.

And the company has been quick off the mark with these gold (and red) ‘high jump’ shoes, part of its (rather mystifyingly titled) All in. All 2012 campaign.

The prospect of the UK’s couch potato sports fans suddenly taking to the high jump in Jessica’s shoes is rather frightening (these days you land on your shoulders and sometimes neck).

Couldn’t they have chosen her long jump shoes instead?

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