Hooters balances angel owls and devil owls – guess which one wins?

Brand differentiation is all in fast food restaurants and you know what you’re going to get at Hooters.

So this new campaign for the mildly naughty US restaurant chain from Fitzgerald+Co (these plusses are getting out of hand) manages to be sexist and ageist all at the same time. It features a lifeguard torn between his ‘Angel Owl’ and ‘Devil Owl’ as he takes a seniors swimming class.

The ad was directed by Jody Hill of Eastbound & Down fame and edited by Arcade.

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