PepsiCo’s Gatorade is giving itself a big pat on the back with this ad featuring Olympic sprint king Usain Bolt from TBWA Chiat Day. And very good it is for a re-cut quickie.
So all fine and good but does Pepsi have to labour the point that it wasn’t an Olympics sponsor? Does this make a blind bit of difference to any Gatorade consumer?
Anyway, I thought Bolt trained on McDonald’s chicken nuggets and lots of parties.