ESPN and W+K New York explore the American way of death (sports version)

Well this is pretty weird and no mistake.

Wieden+Kennedy New York has produced an online film “Team Spirit’ directed by Errol Morris for sports channel ESPN showing the various ways in which keen US sports fans go to meet their maker – dressed in their team’s kit, feet pointing at their favourite stadium and so on.

There’s even one elderly party talking about her own funeral and what she’ll wear.

Even Evelyn Waugh, British author of The Loved One about the US funeral business, would have raised a choleric eyebrow at this (Waugh is no longer with us either but I doubt that he was buried in sports kit).

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.