Drum spoof Olympics ad for Durex fools Adweek

The Drum, which started in the UK as a mag featuring out-of-London ad doings, is turning into a lively old organ and it’s launched a Fauxlympics competition for spoof ads.

One of the winners, from ‘Dan & Simon’ for Durex’s Performa condoms managed to fool Adweek who chose it as one of their ads of the day with a paean of praise to Durex.

Well what can you say? Adweek even after turbulent editor Michael Wolff left has its eccentric moments. Currently it’s running a food special issue.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.