Bundaberg rum and Leo Burnett prove that Australia really is a continent apart

Can you imagine anyone making an ad like this who wasn’t an Aussie?

They’re on the ropes at the moment; mining stocks going down, not many golds at the Olympics, they’ve even been beaten home and away by the English at cricket. And as for the rugby union team..

Anyway this rough around the edges ad for Bundaberg rum from Leo Burnett Sydney sums up why the Aussie will bounce back, as they always do.

They just love it all, even the bad bits.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.