It must be something in the water (or possibly a roll-up) but lots of the world’s creative luminaries seem to be heading for Amsterdam.
Y&R New York’s Graeme Hall (left) is the latest, going off to join 180 Amsterdam as a creative director. At Y&R he was creative director on Virgin Atlantic and also worked on Land Rover, LG and PETA among others. So Virgin Atlantic’s London agency RKCR/Y&R should take note, Virgin boss Sir Richard Branson probably quite likes the idea of trips to Amsterdam.
Prior to joining Y&R Hall won buckets of awards at DDB London for the likes of VW, Marmite and Harvey Nicolls and also featured regularly in the Cannes Young Guns awards.
He says: “It had to be something pretty special to lure me away from one of the greatest cities on this planet. And 180 Amsterdam is that kind of special.” !80 managing partner and ECD Al Moseley says nice things too (as you do), mainly that Hall is a team player who can mentor others as well as do his own stuff.
180 seems to be on a bit of a roll at the moment, winning business from the likes of Sony and Diageo. The agency recently appointed Michael Allen of its Los Angeles office as group CEO.