W+K lures back account boss Jordi Pont, search contender Covario hires money wizard Claire Long

People come and go in advertising all the time so it’s often hard to see the significance of such moves, unless they involve the boss or a CCO or something (which is why we don’t usually report such non-boss moves).

But here are a couple that might be significant.

Wieden+Kennedy Amsterdam has lured former account director Jordi Pont (left, keeping his ball in the air) back from Madrid agency DoubleYou. Pont handled Nike at W+K when it produced the Cannes Grand Prix winner ‘Write the Future’ which featured a miserable Wayne Rooney. Much like he ended up after the Euros really.

Pont is to be group account director on Heineken and GE, both important accounts. Heineken because it’s big and a touch flighty, it hired local rival TBWA\Neboko to produce the latest instalment in its ‘Open Your World’ campaign, originated at W+K. There’s a classic account man’s job, bring the client back to the straight and narrow.

GE is important because it’s big although most of the world hasn’t heard about it. W+K has produced one rather off-the-wall campaign for the American industrial giant.

Meanwhile, over in San Diego, enterprising search marketing consultancy Covario has hired Claire Long, formerly CFO of the San Diego Union-Tribune, as both its chief financial and chief operating officer.

Before she joined the Union-Tribune, Long was CFO of Visual Sciences (formerly WebSideStory, what a great name), where she managed its acquisition by Omniture, Inc.

We hope this doesn’t mean that Covario is thinking of selling out because the adworld needs successful independents and there aren’t that many of them left.

Covario CEO Russ Mann says “In addition to her proven executive capabilities and financial acumen, she has relevant experience in several of our clients’ industries, which will be invaluable as we continue on our rapid growth path for SEO, paid search and content marketing services.”

Which sounds reassuringly bullish.

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