Interpublic’s R/GA has scored mightily with its work for the Nike+ Fuelband (is this the reason even more people are running up and down my street?), winning big at Cannes, among other things.
But now Wieden+Kennedy Portland, Nike’s long-time ad agency, has got in on the act with this film which is a big YouTube hit already.
As you’d expect it ticks all the boxes with a visceral wallop.
But am I alone in feeling uneasy about ads that treat life as a video game? Video games are (often) violent and (usually) fun, leaving no physical casualties. Life isn’t quite so simple, as recent events in America have reminded us.