ID Comms

Which one’s a spoof? Toyota’s president in a Nascar or the new Coca-Cola biodegradable bag?

Here’s Toyota president Akio Toyoda (grandson of the founder) in a Nascar.

What’s all that about?

And a new environmental initiative from Coca-Cola (just the job to puts its critics at Sodastream in their place).

Alas, it’s the latter.

Shame, but it wouldn’t stay fizzy would it (and the sugar would stick to the sides).

As for Toyota’s hyperactive president, his racing efforts are hardly likely to llead to even more Camrys flying off the shelves (or wherever they keep them).

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Akio Toyoda camry coca-cola coke in a bag nascar spoofs toyota

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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