Saatchi & Saatchi’s 22nd New Directors’ Showcase at Cannes proves a YouTube hit

Here’s Saatchi & Saatchi’s ‘Meet Your Creator’ light show for its 22nd New Directors’ Showcase at Cannes.

Every year the agency seems to outdo its last effort and the showcase remains the highlight of each year’s festival.

This one features 16 ‘quadrotors’ by KMel Robotics dancing to music by Oneohtrix Point Never (aka Daniel Lopatin). Looks and sounds good anyway.

And all the Showcase films are here.

Saatchi & Saatchi senior creatives Jonathan Santana and Xander Smith conceived the show, with creative and technical direction by Marshmallow Laser Feast production supervisor Holly Restieaux. The team was assembled by producer Juliette Larthe.

So far it’s had over 270,000 hits on YouTube.

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