P&G’s ‘Moms’ campaign from Wieden+Kennedy seems to be an Olympic winner

Getting your money back from the London Olympics is a poser for all the sponsors (BMW has said it probably won’t repeat its £300m investment at the next Games in Brazil) but Procter & Gamble seems to be scoring with its ‘Moms’ campaign from Wieden+Kennedy Portland.

This one, ‘To their moms they’ll always be kids,’ has racked up nearly one million hits on YouTube in a couple of days.

And very clever it is too, seeing everything through mom’s eyes (at least she managed to get a ticket). If you can take the extra cheese.

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About Angie Dean