Ogilvy sinks its teeth into We-Vibe vibrator account

It’s not that long ago that we recounted the experiences of former adwoman Jane Maas on Madison Avenue where, among other experiences, she recounted tales of orgies on board agency parties and referred to the great David Ogilvy as a ‘swordsman.’

That sort of thing doesn’t go on these days, thank goodness, although even one’s wife or servant is allowed to read 50 Shades of Grey.

One of the fastest-selling products in America is Standard Innovation Corporation’s We-Vibe, the world’s first ‘rechargeable couples’ vibrator,’ according to the bumpf. Does that mean that both of you insert it?

This is what you’re supposed to do with it.

Anyway We-Vibes are flying off the shelves in the US of A and the company is clearly intent on world domination as it’s hired the mighty Ogilvy, in this case its PR Division, to handle its growing business.

Ogilvy will “support the brand across all communications channels from traditional PR including media relations, events, and thought leadership opportunities to transmedia content strategy and creation on all We-Vibe social platforms.”

Indeed we’d expect nothing less but what exactly do they mean by ‘thought leadership opportunities?’ Seminars on vibrators with a Prof from Berkeley and a few words from Charlie Sheen?

“Sex is no longer a taboo topic discussed behind closed doors. Between the 50 Shades of Grey global phenomenon and films like Hysteria, people around the world are empowered to not only talk about, but take charge of their sexual health,” says Kate Cronin (left), global head of Ogilvy PR’s Healthcare Practice and managing director for Ogilvy PR/New York. “Marrying our strong healthcare background with our consumer branding expertise, this new relationship with Standard Innovation Corporation further strengthens our position as leaders in the consumer health industry.”

As well as the state-of-the-art We-Vibe III, Standard Innovation Corporation also produces a number of other popular pleasuring products including the Touch, Tango and Salsa. These are rechargeable massage tools that are also, handily, waterproof.

At the moment We-Vibe is a just an Ogilvy/WPP PR account but, as their rivals know, neither party rests on its laurels. It’s surely only a matter of time before Kate Cronin and WPP boss Sir Martin Sorrell launch integrated communications agency ‘Team We-Vibe’ on a trembling world.

And isn’t it customary these days for agencies to insist that employees use its clients’ products? Like Martin Sorrell driving a Ford? Must give Kate a ring..

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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