M&C Saatchi highlights persecution of gays for Kaleidoscope Trust charity

London’s M&C Saatchi is supporting The Kaleidoscope Trust, a diversity charity, with a hard-hitting film ‘Illegal to be You.’

The film highlights persecution of gays around the world by imagining what it would be like if other types of behaviour or even appearance were made illegal.

Kaleidoscope’s campaign is fronted by Scots-born actor and singer John Barrowman (left) and enjoys the support of numerous celebs including Sir Elton John. Barrowman says: “The video is powerful stuff. It brings home to people how they would feel if some crazy law made it illegal for them simply to be themselves. What if it were illegal for me to want to sing? Or to have an American accent? People – whether gay or straight – need to wake up to the scale of the injustice that is going on out there.”

78 countries currently persecute people for being gay, including Uganda, Kenya, Ghana, Malaysia, Sri Lanka, Trinidad and Tobago and Jamaica. In Iran, Saudi Arabia, Yemen, Mauritania and Sudan the maximum penalty is death.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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