Former Wieden star Jeff Kling emerges as new Fallon creative boss

Jeff Kling, who resigned as ECD of Wieden+Kennedy Amsterdam in August 2010, has re-merged as CCO of Fallon Minneapolis, the HQ of the Publicis Groupe-owned network. Kling has been freelancing since he left W+K.

Kling says:”The whole organization really impressed me – super quality people who had their lights on. What I found really refreshing is that I could feel that everybody was really hungry. It seemed like everybody was up for something to matter, to have a big impact, to have that feeling of winning.”

Kling worked on a number of famous W+K campaigns including Miller High Life and Nike in the US and Nike’s ‘Write the Future’ in Amsterdam. He has also worked on Coca-Cola and Honda.

At Fallon he replaces Daren Spiller who left in March. Fallon, not so long ago one of the stars of the creative world with its London office producing big Cannes winners ‘Gorilla’ for Cadbury and ‘Bouncing Balls’ for Sony, could do with a creative leg-up. With his W+K background Kling should be capable of that.

Elsewhere in the PG empire the French-owned marcoms giant completed the merger of Kaplan Thaler Group into Publicis New York today.

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