David Beckham kicks off the Olympics for Samsung

How many times will David Beckham appear at the London Olympics in one form or another (including in person, of course)?

Well he won’t be in the GB football team, having lost out to some aged Welshmen but here’s his first eve-of-games appearance for Samsung from South Korea-based agency network Cheil.

It probably didn’t require too many takes but it is the most famous right foot in the world (even if it’s not good enough for Team GB).

“London 2012 is the first Olympics where television will no longer be the dominant medium; our film shows how the new Galaxy S III opens up the games for everyone to enjoy, in a variety of different ways, thanks to the phone’s multi-functions. More than just a sports spot, we aim to show how, more than ever before, it’s ‘everyone’s Olympic Games’,” says Cheil Worldwide global ECD Wain Choi.

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