We’re used to having companies depicted as animals but Brand Toys renders them as toys (as it would). And the researchers there have been applying their grey cells to ad agencies at the Cannes International Festival of Creativity.
They all look pretty similar to me but apparently the size of the ears show how much ‘chatter’ they provoked at Cannes and the stance of the legs how trustworthy they are deemed to be (they’re all standing so they can’t be that bad). The full article with examples (in addition to the above, Wieden+Kennedy is a fox, BBH a cool dude in shades while McCann is a mule, or something like it) is here.
Why is DDB a one-eyed bird? Not a reference to combative global CCO Amir Kassaei (who accused other agencies of deliberately voting against his) surely?