Barclays fights back in rate fixing scandal!

You have to feel for those poor bankers, being asked to justify their zillion pound bonuses when confronted with the minor inconveniences they’ve caused that have impoverished most of the Western World (apart from them, of course).

And Barclays is in the frame for its role in the Libor interest rate fixing scandal.

Barclays has pulled all its UK advertising in the wake of this and the departure of CEO Bob Diamond. Biut a friend in the outdoor biz has sent me this minimalist bus shelter effort.

I expect agency BBH will be entering it for all the appropriate awards (best use of irony in financial services?).

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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