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Andrex bamboozles us with bamboo and CGI

Andrex has been flooding the airwaves in the UK with this ad by JWT for its new ‘eco’ line. On a creative level it shows once again the remorseless rise of CGI, substituting animated versions of the brand’s famous puppies for the real thing. You can see the attraction: these can do anything you want and you don’t need a pooper scooper on the set. But they seem kind of eerie somehow.

But what’s all this ‘bamboozle’ stuff? I thought bamboo was in short supply, which is supposed to be why giant pandas are too. Has Andrex found a way of growing it in Milton Keynes?

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andrex bamboo bamboozle cgi giant pandas JWT new campaign

About Angie Dean

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