AFG and Psyop take Purina’s Alice to Wonderland

Apparently the only two expenditure categories that have stood up in the never-ending recession are toys and petcare, which says something about Western priorities.

Cat owners are notoriously choosy about what they feed their mogs (who probably prefer a good mouse) so Nestle’s Purina Petcare agency Avrett Free Ginsberg has enlisted animation wizards Psyop for this take on Alice (the cat) in Wonderland for Friskies Plus.

Friskies “Alice” from Psyop on Vimeo.

Who’d give their cat ordinary Friskies?

The copywriter was Rachel Hutchison and the art director Kimi Peterson.

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