Y&R ‘Malvinas’ ad creative boss Martin Mercado bounces back with Landia spot for Coca-Cola

Here’s a great Latin American ad for Coca-Cola, done without an agency it seems. And who’s the boy behind it, well none other than our old friend Martin Mercado, the creative director of Y&R Argentina who rattled the cages of WPP boss Sir Martin Sorrell, British foreign secretary William Hague and many others with his ad for the Argentine government featuring an Argentinian Olympic hopeful limbering up in the Falkland Islands. Or Malvinas, as Martin would prefer.

Mercado (left) is listed as creative director for production company Landia. Does this mean that he’s been bounced out of Y&R Argentina? But, clearly, there are still important people who still want to hire him, like Coke.

And it is a bloody good ad.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.