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Omnicom claims Cannes media crown

Omnicom Media Group agencies OMD and PHD won a combined total of 20 medals, topped by the category Grand Prix for the Google Voice Search campaign created by Manning Gottlieb OMD and a Gold Lion awarded to PHD Lima.

Along with winning the Grand Prix, OMD was awarded a total of a 15 Media Lions – more than any other media agency in the competition, including five Silver and nine Bronze; the agency also won a Silver Mobile Lion. Winning campaigns included work created for Intel, McDonald’s, Pepsi and Wrigley.

PHD’s four Media Lion wins included one Gold Lion, one Silver and two Bronze, crossing the EMEA, LATAM, and North American markets with work done for UK packaged goods brand McCain Foods, Peruvian sports journal El Bocon, and GlaxoSmithKline.

“Our performance this year validates the commitment we have made to assuring creative and strategic excellence that produces real business results for our clients,” says of Omnicom Media Group Worldwide boss Daryl Simm. “It’s a testament to the people behind these innovative ideas, and the OMD and PHD clients who encourage and motivate us to continually set the bar higher.”

The strong performance in media (OMD also won the 2011 Gunn Report gong for most creative media agency) gives Omnicom a head start in the battle to be most-awarded holding company, won last year by WPP.

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