The agency will create a strategic platform and campaign for the premium vodka brand in new markets, including the UK. Ketel One is a joint venture between Diageo and Dutch company Nolet Group.
Diageo has previously promoted Ketel One in the UK through branded events, sampling, partnerships with other premium brands and tutored tastings.
Grey New York will continue to handle the brand in the US. The agency picked up the global account in 2009 after a contest against M&C Saatchi, Wieden+Kennedy and Kirshenbaum Bond Senecal & Partners.
180 Amsterdam is enjoying a good run at the moment under new worldwide CEO Michael Allen, winning Expedia in the US, the launch of Playstation’s Vita games console and the global Asics sportswear brand account.