We all love the the sales of course but sometimes the nature of the excitement is hard to describe.
So we’ll leave it to DDB London to describe the thinking behind its new campaign (already described as ‘disgusting’ on Twitter) for the sale at posh Knightsbridge store Harvey Nichols.
Today DDB UK unveils its new campaign for the Harvey Nichols Summer Sale, which sees them having a little fun with the colloquial phrase ‘I was so excited, I nearly wet myself!’ Harvey Nichols is famous for its fantastic and exciting Sale, when customers can pick up the most exclusive pieces at much reduced prices.
The tongue-in-cheek campaign, illustrated through four different executions, features models striking poses dressed in items from the current Harvey Nichols Spring Summer 2012 collections alongside a line that reads “The Harvey Nichols Sale. Try to contain your excitement”. Tell-tale wet patches on the models’ outfits suggest that they have struggled to do just that.
Whatever next? It seems to be a soggy summer all round in the UK this year. The creative team was Nikki Lindman and Toby Brewer. The photos were retouched by the way, so that’s a relief.